General Information:

Name: Micaela Murphy

Internship Placement: WLWC CW28 Providence

Internship Supervisor: Joe Friedman

Internship Job Title: Sales Assistant Intern

 

 

Professional Objectives:

Objective 1: Assist in forming sales packages for advertisers

Activities/Resources:

• Using station marketing data base RENTRAK to find advertisers spending

• Creating Power point presentations based on researchEvidence:

• Include in portfolio examples of presentations created with the database research 

 

Objective2: Create One Sheets for Sales reps to present to clients

Activities/Resources:

• Use Station Ratings Database and get excel spreadsheet on data

• Using power point to form one sheets based on example given by the stationEvidence:

• Provide in portfolio example of excel spreadsheet of ratings gathered from database RENTRAK

• Include one sheet created using the data 

 

Objective 3:  Create Ratings Presentations for Sales Reps

Activities/Resources:

• Use database RENTRAK to find out ratings based on demographic

• Create Powerpoint graphs to display for advertisers based on demosEvidencePost in portfolio presentation of rating charts

 

 

Internship Details:

Duties Include:

• Researching advertisers and competition

• Assisting Sales reps in forming packages and presentations for advertisers

• Form one sheets with stories about recent success within station

 

Evaluation Methods:

• Completion of University evaluation forms

• Frequent communication with my supervisor and general manager physically and interpersonally

 

Expected Work Schedule:

10 hours per week Tuesday & Thursday 9-3; Dates June 15th-August 21st