EVIDENCE OVERVIEW:

The following evidence for this objective are ratings presentations I created for information regarding each of the CW28’s prime time programs.  Presentations show the ratings of a particular program based on Education, Household Income, and Age.  These presentations are useful to the account executives for when they visit a client whose audience fit under these certain demographics. 

 

To develop this evidence I first had to pull the appropriate information from the station database, Rentrak.  Once I gathered the information I input it to an excel worksheet and was able to create the following presentations. I created presentations for Modern Family, Arrow & The Big Bang Theory.  This project, similar to the projects done in OBJECTIVE 1, were a great showcase to my organizational abilities as well as my creative abilities.  I was also able to learn a lot more about how Rentrak works and how it can be a very useful tool in the broadcast industry